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wpp

wpp

WPP is one of the world’s most comprehensive marketing communications groups. Collectively, around 102,000 people work for them, in 2,000 offices in 106 countries. Their business covers advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and a range of specialist communication services.

WPP’s greatest strength is its client base – a remarkable list of blue-chip businesses (they work for 340 of the Fortune Global 500), ranging from packaged goods to financial services, from hi-tech companies to environmental groups and charities.

As their clients increasingly demand global and multidisciplinary solutions (they work with 200 clients in six or more countries and with 230 clients in four or more different marketing disciplines), they have developed the WPP Marketing Fellowship to meet these changing needs. Its aim: to create future generations of management talent with experience of both different marketing disciplines and different business cultures.

For more information visit www.wpp.com

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Jon Steel, Planning Director, WPP



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August 2010
Mica's Mindshare Success

“I never for a minute thought that this could be a possibility when I started the WPP Micro-Fellowship”, admits Mica Lloyd. And actuall ... read more

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